Military and Strategic Journal
Issued by the Directorate of Morale Guidance at the General Command of the Armed Forces
United Arab Emirates
Founded in August 1971


Insitu, new commercial bridges with INEXA

By:Rosa Maria Panadero Martinez
Insitu’s participation this year at UMEX targets the commercial market, focusing on the remote sensing system for the oil and gas industry, a sector that they already started to work with Shell in Australia for their ongoing operations in their natural gas pipelines. Mark Bauman, Vice President and General Manager Insitu Commercial, is very satisfied with the traction they are getting at UMEX.
“We constantly engage with our customer base. A significant part of all our interactions with the GCC countries occurs at UMEX,” Bauman explains. This year at UMEX, Insitu introduced a solution focused on the oil and gas industry that expands ten times the number of assets inspected, reduces the human inspection by ground vehicles on yearly basis, and improves the oil and gas asset production by 20 per cent versus traditional inspection methods. 
INEXA Solutions is Insitu’s approach to commercial customers, as it offers remote sensing and information processing products and services by leveraging Boeing’s ecosystem of capabilities from seabed to space. INEXA Solutions offers data collection through manned and/or unmanned platforms, processes automation through data analytics, and information integration to feed the information back into customers’ IT infrastructure to INEXA cloud. 
 “I think Insitu is in a fantastic position because we have over two decades of unmanned experience, that few companies can leverage, so customers come to us with unique use-case requests,” Bauman explains. Insitu reached one million operational flight hours over land and sea last year, and they expect that technology enhancments will shorten the time towards the next million. “The 700,000 hours were reached just three years ago. We are seeing an increased demand rate of our systems and we expect to hit two million flight hours much faster,”
he reflects.
That tandem of long experience plus enhanced technology enables Insitu to enjoy a privileged position in the market. “There are very few systems, in fact none in our size category that reflect one million operational hours. When you look at the experience we have as a company and the tools, as well as the unique technology, you are going to get the most enhanced experience than in any other platform in that class. It is a truly unique position,” Bauman considers.
One of the differentiating factors is the contractor owned - contracted operator services, or “COCO” services. “Our field services representatives are deployed worldwide, taking care of daily operations. They are the true differentiator for us. Some of them have 18,000 hours experience,” he mentions. “When we look at new platforms that we want to introduce in the market in the future, the sky is no longer the limit,” Bauman concludes.

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درع الوطن :: مجلة عسكرية واستراتيجية ::
مجلة عسكرية و استراتيجية
تصدر عن مديرية التوجيه المعنوي في القيادة العامة للقوات المسلحة
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تأسست في اغسطس 1971

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